Snapchat is now allowing websites to embed content
Snapchat used to keep its content inside its app, but now they’re letting websites show things like Lenses, Spotlight videos, Public Stories, and Public Profiles on their own sites.
If you want to put a Story, video, or Lens on your website, just open it on a regular computer browser using a link. Then, click the “embed” button on the share menu to get the code, and you can paste it on your site.
In July 2022, Snap improved its website by adding key features, like sending messages and Snaps. Initially, this web version was only accessible to Snapchat+ users in the United States, United Kingdom, Canada, Australia, and New Zealand. However, by September 2022, Snap extended access to all users.
Snapchat’s competitors, Instagram and TikTok, have allowed web embeds for a while, letting blogs and news sites share their content. Snap aims to boost traffic to its app and website with this move.
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Snap’s CEO, Evan Spiegel, recently sent an internal memo to employees, revealing the company’s ambitious goals. They plan to reach over 475 million daily users by 2024 and are working toward having 14 million Snapchat+ subscribers and generating $500 million in non-advertising revenue. In the previous month, Snap reported that Snapchat+ had already crossed the 5 million subscriber mark.
