In Assassin’s Creed, Ubisoft blames a “technical error”

Players of Assassin’s Creed Odyssey were surprised this week when a big ad suddenly popped up on their screens. Ubisoft, the company behind the game, says it was a mistake and blames a “technical error” for the ad.

People on Reddit talked about seeing this ad on Xbox and PlayStation while playing the game. The ad showed up right when they were checking the map, and players didn’t like it. One Reddit user called it “disgusting” to have ads interrupt their gameplay.

Ubisoft spokesperson Fabien Darrigues said, “We have been told that some players saw pop-up ads while playing certain Assassin’s Creed games. It was a technical error, and we fixed it as soon as we found out.”

At first, it wasn’t clear why the game suddenly showed Black Friday ads for Ubisoft’s new Assassin’s Creed game. Later, Ubisoft explained that they were trying to put an ad for a game called Assassin’s Creed Mirage on the main menu. But, because of a mistake, the ad ended up showing in the game menus. Ubisoft says they have fixed the problem.

This isn’t the first time we’ve seen ads in games. Microsoft, for example, used full-screen ads on Xbox to promote its own games. But those ads show up when you start the Xbox, not during gameplay. Ubisoft’s mistake is different because the ads appeared right in the middle of playing the game.

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Having big ads suddenly show up while you’re playing a game is not something players are used to. Imagine paying $70 for a game, and then ads pop up in the middle of it. Hopefully, Ubisoft’s “technical error” won’t become a common thing in the game industry.

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