Developers’ Exclusive Ticket to 100% Revenue Share for 6 Months!

Taking an exciting leap into innovation, Epic Games has introduced the revolutionary Epic First Run program. This unique opportunity invites third-party developers to reap the full rewards of their hard work – a remarkable 100% of their game’s sales revenue for the crucial first six months on the Epic Games Store. But does this offer truly bring an advantage?

Taking an exciting leap into innovation, Epic Games has introduced the revolutionary Epic First Run program. This unique opportunity invites third-party developers to reap the full rewards of their hard work – a remarkable 100% of their game’s sales revenue for the crucial first six months on the Epic Games Store. But does this offer truly bring an advantage?

This initiative, set to launch in mid-October, seems to be Epic’s response to developers’ concerns about the standard 30% revenue share demanded by Steam. While the Epic Games Store already offers a friendlier 12% cut, games listed there can also be available on other platforms. Under the new program, games in the First Run will not only receive full sales revenue but also gain exclusive badges, prime homepage placements, and dedicated store space. Additionally, they will take the spotlight in various store campaigns, including sales and events.

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Despite the appealing offer, there are points to consider. Steam continues to be the go-to platform for PC gamers, and developers have noticed that when their games are on both Steam and Epic, the latter contributes only a fraction of the sales. Many developers did accept exclusive deals on Epic due to upfront cash payments. Especially for smaller teams, the guaranteed income proved more valuable than the potential for higher earnings elsewhere.

However, the core issue remains: Epic is asking developers to exchange a slice of a larger pie for complete ownership of a potentially smaller one. While Epic’s presence is evident, the absence of certain features makes it less appealing compared to Steam. Notably, the lack of a review system is a significant downside. Steam’s strong review culture has created a distinct online community.

For smaller developers, this program might not be the best fit, but larger companies could find it more appealing. Epic’s platform could prove a better sales channel than Steam for substantial PC games without their store. Particularly when such games lack a functional store, Epic could fill the gap for a successful launch.

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With this program, we might witness some companies testing the waters. But the question lingers: Does Epic’s introduction of the First Run program signal their confidence, or is it a response to declining customer numbers? Despite substantial investments in giveaways and exclusives, Epic is still striving to compete with Steam. As free offerings catch the eye, retaining users demands a robust foundation – a direction Epic Games seems devoted to.

On August 23, 2023, Epic Games officially launched the Epic First Run program. This initiative empowers third-party developers with the chance to claim the entirety of their game’s revenue during its inaugural six months on the Epic Games Store. Post the exclusivity phase, the standard 88%/12% revenue distribution will be reinstated.

The Epic Games Store proudly houses an audience surpassing 230 million players, including a dynamic 68 million monthly active users. Products enrolled in the Epic First Run program will sport exclusive badges, premier placements on the homepage, and dedicated collections within the store. Furthermore, these products will shine as focal points within diverse store campaigns, ensuring prolonged visibility.

This program caters to developers of all sizes, leveling the playing field for worldwide exposure right from the outset. While undoubtedly pivotal, Epic Games underscores the paramount role of actively engaging with the target audience through effective marketing. Developers must seize this opportunity by consistently and proactively promoting their products from the get-go.

The Epic First Run program extends its invitation to developers and publishers within the Epic Games Store. It encompasses new releases debuting on or after October 16, 2023. Enthusiastic developers can complete their registration via the user-friendly self-publishing procedure within the Epic Developer portal, which opens in October 2023. It’s essential to note that products locked under existing exclusivity agreements with the Epic Games Store won’t qualify for this program.

As part of its bid to challenge well-established platforms like Steam, Epic Games is implementing strategies to augment developers’ earnings. Through the Epic First Run program, Epic aims to attract an increased number of developers, fostering a mutually beneficial environment.

Conclusion

In summary, the Epic First Run program signifies a substantial stride in offering developers the opportunity to secure 100% revenue during the pivotal launch phase. By harnessing its vast user base, Epic Games seeks to elevate exposure for these exclusive titles. While not a one-size-fits-all solution, particularly for smaller developers, larger entities exploring alternatives to Steam may find this prospect appealing. Epic’s consistent efforts to establish itself as a contender in the PC gaming market are evident in this move. However, only time will tell whether it solidifies its stance against Steam.