According to a report, Meta will finally launch Threads in Europe

Threads, Meta’s social media app, has a big problem compared to its main rival, X (formerly Twitter): It’s not available in Europe.

The reason why Threads, which started in July 2023, isn’t used by everyone worldwide might be because Meta has some issues with the European Union. The people in charge in Europe don’t like how Meta takes the information of users in the EU and sends it to other places to handle.

For users in Europe (including the author of this article), this means that Threads isn’t an option unless you’re willing to go through the hassle of using a VPN. This makes Threads less appealing as a competitor to X.

Fortunately, this could change soon. The Wall Street Journal reports that Meta is getting ready to introduce Threads in Europe in December.

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As per the report, Meta is considering offering users in the EU the option to use Threads “only for consuming content” and “without a profile that lets them create their posts.”

It’s not clear if there will be any additional changes for users in Europe. However, Adam Mosseri, the head of Instagram and Threads (linked mainly for the ease of bringing Instagram users to Threads), mentioned that all Threads users will soon have the option to delete their Threads accounts without affecting their associated Instagram accounts.

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Tech analyst Debra Aho Williamson, in conversation with the WSJ, estimates that Threads launching in the EU could bring in an additional 40 million monthly users for the app in 2024. Threads has around 73 million monthly users globally, while Twitter boasts an estimated 336 million users.