Apple TV+ is getting a price hike
Apple TV+ subscribers will experience a 30% monthly price increase, with Apple implementing an immediate adjustment from $6.99 to $9.99.
After remaining stable since October 2022, Apple TV+ is raising its prices. Initially priced at $4.99 per month, the standard monthly subscription will now cost $9.99, while those who opt for the annual subscription model will see their price increase from $69 to $99.
Apple has announced a series of price adjustments across its entire range of subscription services, encompassing Apple News+ and Apple Arcade among others.
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The price for Apple’s news service will be elevated from $9.99 to $12.99, while Apple Arcade will see an increase from $4.99 to $6.99. Moreover, the comprehensive Apple One bundle, encompassing all these services, will also undergo a price adjustment.
- Individual: $16.95 per month to $19.95 per month
- Family: $22.95 per month to $25.95 per month
- Premier: $32.95 per month to $37.95 per month
I understand your concern about price hikes, but it appears that Apple has been preparing for this. Recent reports suggest that the company is planning a significant overhaul of its TV app, to transform it into the ultimate streaming hub.
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Apple’s vision is to create a comprehensive destination within the TV app, offering a wide variety of content, including shows, movies, rentals, and more. This aligns with what iTunes had offered for years before the streaming revolution reshaped the industry. It’s noteworthy that Apple’s decision to raise prices is consistent with recent increases made by other major players in the industry, like Netflix and Disney.
